Get your Sales & Marketing Teams Aligned and Generate Quality Leads in 90 Days
Stop Losing Deals to Digital-Savvy Competitors
Stop Losing Deals to Digital-Savvy Competitors
Step Into a Proven System Designed Exclusively for Wholesale Distributors
Is this your reality?
Customers research online for months before calling -- but you have no idea what they're looking for or when they're ready to buy
Your website gets visitors but 90% leave without any interaction
Your competitors are showing up in searches while your prospects can't find you online
You're spending money on marketing but cannot connect it to actual sales
Sales and Marketing operate in silos with different goals and definitions of success
Stop losing qualified opportunities to competitors who've already figured out digital marketing
Introducing: DIGITAL DISTRIBUTOR ESSENTIALS
The ONLY 90-day program designed specifically for wholesale distributors that aligns your sales and marketing teams using proven digital strategies that actually work in our industry.
What makes this different?
What makes this different?
Build FOR Distributors, BY Distribution EXPERTS: Every template, workflow, and strategy is designed specifically for how distributors sell and how your customers actually buy.
We Do the Work, You Get the Results: This is not "Here's what you should do" advice. We build your systems, create your content, set up your automation, train your team, and hand you a running operation.
Fixes the Real Problem, Misaligned Teams: Most marketing fails because sales and marketing work in silos. We align them first with shared definitions, shared goals, and shared success.
Proven Track Record in Your Industry: 10+ years working exclusively with wholesale distributors, author of "The Digital Distributor: Six Steps to Accelerated Sales," trusted advisor to dozens of distribution companies. We know your challenges because we've solved them before.
Hit the Ground Running in 2026 With a Guaranteed Plan in Place
Hit the Ground Running in 2026 With a Guaranteed Plan in Place
Why Distributors Choose Susan Merlo
Why Distributors Choose Susan Merlo
10+ Years Exclusively in Distribution
10+ Years Exclusively in Distribution
Hundreds of Distribution Companies Advised
Hundreds of Distribution Companies Advised
Authored Highly-Acclaimed Book Published by MDM
Authored Highly-Acclaimed Book Published by MDM
Your 90-Day Transformation Looks Like This:
Your 90-Day Transformation Looks Like This:
Month 1: We Build Your Foundation
Month 1: We Build Your Foundation
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Weekly Sales & Marketing Alignment Workshops
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CRM Integration with Marketing Automation
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Contact Data Organization and Segmentation
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Analytics and Tracking Systems Setup
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Lead Definition and Handoff Process Creation
Month 2: We Begin Implementation
Month 2: We Begin Implementation
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Email Campaign Templates Finalized and Deployed
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Landing Pages for Lead Generation Finalized and Deployed
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Content Calendar Developed and Deployed
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Lead Scoring System Developed and Deployed
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Team Training on New Systems
Month 3: We Optimize Everything
Month 3: We Optimize Everything
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Performance Analysis and Campaign Optimization
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LinkedIn Optimization for Company and Sales Team Pages
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Campaign Effectiveness Analysis
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Strategy Planning Sessions for Going Forward
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NEW for 2026: Your Custom Content Assistant We've had remarkable success building custom content-generation systems for distributors and manufacturers. Trained on YOUR customers, YOUR products, and YOUR expertise, this tool generates professional articles, blog posts, emails, LinkedIn posts, and sales tools that reflect your authentic voice and position you as an industry leader and a partner customers want to work with.
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Handoff for Continued Success
After 90 Days: You'll Have
After 90 Days: You'll Have
Automated Systems that Work
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Marketing automation integrated with CRM
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Lead scoring identifying sales-ready prospects
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Email nurture campaigns running automatically
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Amazing content generation resources
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Analytics dashboard tracking all activity
Teams that Collaborate
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Shared lead definitions
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Clear handoff processes
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Weekly meetings with shared KPIs
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Mutual understanding and respect between departments
Built-in Future-Proofing
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Digital is never "set it and forget it." Platforms change, strategies evolve, new tools emerge.
That's why we stay connected, even after the 90 days. Questions about new features? Need a campaign adjusted? Want strategic advice on a new initiative?
You have direct access, whether you're currently paying us or not. Most clients extend their engagement with us at a cost-effective rate, but our relationship doesn't require it.
Investment and Guarantee
Investment and Guarantee
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Our Guarantee
Our work is guaranteed, always. If you stick with us, let us do the work, show up to the meetings, and you're not happy, let us know and we'll fix whatever is wrong or your money will be refunded.
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Pricing
Program price = $6,000/mo for three months. After three months, you'll have everything in place, automation done for you, a plan to move forward, and us in your corner.
One Last Thing
This rigorous program is not for everyone. We work exclusively with distributors who:
- Are committed to sales and marketing alignment
- Can dedicate team members to implementation
- Want measurable results, not just activity.
Step Forward with Confidence and a Guaranteed Plan!
Step Forward with Confidence and a Guaranteed Plan!