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We Bridge the Gap Between Traditional Sales and Digital Marketing

We put Distributors on the Path to Digital Sales & Marketing Success by ...

Evaluating Your Status

Get a Free Web Audit

See how your company's web presence and digital capabilities compare with your competitors and the rest of the distribution industry.

Clarifying Your Destination

Tell us Your Goals

Discover obstacles you may not anticipate and let's create a plan of action tailored to your distribution company’s needs.

Planning Your Journey

Get a Plan for Success!

Get a roadmap of digital sales and marketing strategies that will give you a strong web presence and maximum success.

Success Requires a Clear Digital Sales and Marketing Plan
AND a Guide to Help You Bring it to Life!

Our Services

Just a Few Industry Clients We've Delighted Over the Years:

Endorsements for The Digital Distributor™ Program

Jim Banovich
CEO, Marsh Electronics

“As a distributor we are struggling with the developing of an introduction or invitation to see customers face-to-face. I can see how Susan's digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process. Great timing Susan!”

Mike Marks, Founding Partner, Indian River Consulting Group

"We are all deluged with the ‘change now or die’ message. This is a program of six steps that examines how to start and how the pieces fit together. It provides very tangible and specific examples of what the new normal will look like for an industrial distributor."

Brian Peters
CEO, Peters Supply

"Susan's playbook gives you step-by-step instructions on what we all need to do to communicate our value to more people. Follow Susan’s compass, and you will find your distribution company surrounded with more customers for whom you are better fit to help solve their problems."

Pradip Krishnadeverajan, NAW Fellow and Co-Founder, ActVantage

"The age of acceleration is upon us! Susan presents a robust roadmap for distributors to compete online effectively. As a distributor, if you are unsure where to begin, Susan’s framework is a compelling starting point. Susan has done all the hard work for you. It’s time for us to get moving."

Mark Dancer, NAW Fellow and CEO, Network for Business Innovation

Susan provides indispensable insights and executable actions for immediately growing sales and delighting customers, and at the same time, building a foundation for B2B innovations and the future of distribution. This book is a must read for every distributor leader and rising star!”

Dirk Beveridge, Founder of UnleashWD & We Supply America

"Susan shares the latest in B2B marketing and supports it all with case studies from distribution companies; and unlike most others, she prescribes the very next step you must take to market in a post pandemic world (with downloadable worksheets!)"

Kyle Schull
President, Building Products, Inc.

"Susan provides an excellent roadmap for distributors to follow. I have personally worked with Susan for the last two years while launching our digital marketing initiatives at BPI. She is a wealth of knowledge, and distribution leaders would be wise to follow her six steps as they look to innovate their sales and marketing strategies for the future.”

Why Us?

Hi, I’m Susan Merlo, founder of The Digital Distributor™. I’m a strategic advisor who helps wholesale distributors leverage digital channels to reach their target audience and close more sales.

Whether you have yet to begin, are in the midst of, or have already completed your distribution company’s digital sales transformation, I’ll see to it that your company:

  • Generates More Quality Leads
  • Increases Customer Retention
  • Gains a Greater Share of Customer Wallet
  • Pulls Ahead and Stays Ahead of Competitors
  • Maintains the Strongest Web Presence Possible

All by using our very effective Digital Sales & Marketing Strategies created specifically for Distributors like you!

Distributors everywhere are putting a digital sales transformation in place. How about you?

Find out if your distribution company is where it should be in your digital transformation journey.  Schedule a call today!