Services and Solutions

Our Solutions Promote YOUR Solutions!

Set your distribution company apart with the value you provide to your customers.

We'll promote your value and implement strategies that generate more leads and drive greater sales.

From creating a compelling value proposition that resonates with your target customers to developing and executing a marketing and sales strategy that attracts new customers and grows your bottom line, we offer services that meet the needs of every distributor, including:

Advisory & Consulting Services

You bring a lot more to the table besides products. Let us help you:

  • Ensure your prospects and your customers recognize the benefits of working with you.
  • Turn your digital solutions into revenue and clobber your competition.
  • Educate your customers on how your company is making their businesses better.
  • Identify the strategies and tactics that promote your company clearly and effectively.

CRM & Marketing Automation

You're spending a lot of money on new technology. You'll get the greatest ROI possible by:

  • Developing and implementing a data-driven strategy that will drive results.
  • Achieving superior revenue growth, market share, and customer satisfaction.
  • Growing your digital sales and marketing capabilities to exceed your sales goals.
  • Setting, measuring, and surpassing your revenue goals, resulting in measurable and consistent growth.

Done-for-You Services

No marketing team? No problem whatsoever! We have everything you need here in-house! Let us help you by:

  • Keeping your website up-to-date with new features, new products, new sales campaigns and new content.
  • Supporting your sales efforts including digital, regional, and local marketing and sales.
  • Cleaning up and managing you mailing lists, helping segment your lists for personalized messaging.
  • Meeting your basic marketing needs, be it graphic design, copywriting, website design, email, social media, SEO, etc.

Content Creation and Traditional Marketing

Your customers know your value, but how do you convey that value proposition to your prospects? Let us share your sales and marketing messaging by:

  • Creating and publishing compelling messaging that attracts new business.
  • Writing blogs, articles, website pages, creating videos and all forms of media that reaches your ideal prospects.
  • Keeping you front and center when buyers are searching for their products and your services.
  • Combining your valuable content with cutting edge strategies to ensure your messaging is heard.

Done-With-You Services

Digital sales and marketing strategies evolve constantly. You'll stay up-to-date and even ahead when we work side-by-side with your existing marketing team, helping them succeed by teaching them how to:

  • Capture more online leads using dynamic web pages that convert tire-kickers into prospects.
  • Send emails to your audience segments with triggers that help identify anonymous website traffic.
  • Drive more sales by successfully nurturing and scoring your leads.
  • Identify opportunities and eliminating waste by using A/B testing and campaign analytics.

Sales and Marketing Alignment

When your sales and digital marketing strategies are aligned, you'll see a significant increase in revenue, share of customer spend, and sales cycle velocity. Let us help you: 

  • Get your sales and digital marketing on the same page, working together, and easily connecting to more prospects.
  • Run your digital sales and marketing strategies smoothly and efficiently.
  • Decrease your sales cycle by putting measurable, results-based strategies into place.
  • Achieve more than either department could have achieved on its own.

Recruiting and Training

It's important you have the right people in the right seats. You can do that by letting us:

  • Create or fine-tune your job descriptions, ensuring you've covered all aspects necessary for a well-functioning team.
  • Screen your candidates by reviewing resumes and interviewing job candidates.
  • Teaching your existing marketing team everything they need to know to ensure you're a successful digital distributor.
  • Assessing your current marketing team's skills, identifying strengths and weaknesses in performance.

Speaking Engagements

Want to hire Susan for your next virtual or in-person event? 

  • With ten years' experience in the distribution industry, Susan is an expert in digital sales and marketing strategies.
  • Whether you need a keynote address, a guest for your webcast or podcast, or some training, Susan can help.
  • Need something for your publication? Susan is also a published author of articles and three marketing books.
  • Audiences learn how to generate a greater ROI from their digital transformation when taught by Susan.