You’ve built a strong business. The question is whether your prospects know it before your competitor gets there first.
Here’s how we fix that.
Digital Distributor Essentials
The core engagement. A 90-day done-for-you program that gives your distribution company the marketing function it’s been missing.
We come in, learn your business, your customers, your sales process, and your competitive position. Then we build the infrastructure: automation, lead scoring, content mapped to how you actually sell, and sales and marketing finally working from the same playbook. We also build the AI systems your team will use to keep producing long after the engagement ends.
When we’re done, your team owns it and can run it without us. This is where most of our clients start.
The Knowledge Vault
Your best salesperson knows everything. New hires take forever to ramp up. And when someone leaves, they take years of expertise with them.
The Knowledge Vault is a private AI-powered system trained on your company’s sales, marketing, product, and operational knowledge. Your team can ask questions in plain English and get answers drawn from your actual documents, processes, history, and expertise.
What makes you different from a competitor? How should a rep handle a specific objection? What does a new hire need to know in their first 30 days? It’s all there, searchable, and available the moment someone needs it.
The Knowledge Vault is built as part of the Digital Distributor Essentials program and becomes one of the most valuable assets we leave behind. For companies with significant institutional knowledge at risk of walking out the door, it can also be built as a stand-alone engagement.
This is for distributors who are tired of watching expertise leave with the people who carry it.
The Content Engine
Your team shouldn’t have to start from a blank page every time they need new messaging for a specific market, a prospect email, or a response to a product application question.
The Content Engine is a set of custom AI tools built specifically for your business and trained on your markets, your products, your customers, and your terminology. Where the Knowledge Vault preserves and surfaces what your company knows, the Content Engine puts that knowledge to work. Your reps use it to generate vertical-specific content, personalized outreach, and sales support materials on demand in your voice, in your industry’s language, without waiting on a marketing department or an agency. Your marketing team uses it to draft campaigns, email sequences, blog posts, and product launch messaging, all starting from your documented voice and campaign history instead of a blank page.
The result: your team moves faster, your messaging stays consistent, and the expertise we develop together during the engagement continues to produce long after we’re done.
The Content Engine is built as part of the Digital Distributor Essentials program. It can also be built as a stand-alone engagement to support your sales and marketing teams.
This is great for distributors whose sales teams are spending time on content and messaging instead of selling.
Team Training and Workshops
Your team understands distribution cold. What they need is a framework for thinking about digital strategy and a common language for what a real marketing function requires.
Susan Merlo leads training sessions and workshops for distributor sales and marketing teams, teaching them how digital buyer behavior has changed, what separates a real marketing function from a collection of marketing materials, and how to close the gap between sales and marketing inside their own companies. Sessions are tailored to your business.
With over a decade of working exclusively inside distribution businesses, Susan is the author of The Digital Distributor: Six Steps to Accelerate Sales, published by Modern Distribution Management.
This is for distribution leaders who want their teams to build muscle, not just buy a system.
Not sure which of these is the right starting point?
That’s what the conversation is for. No pitch and no pressure. Just an honest discussion about where your marketing function stands and what it would take to move it forward.