Meet Susan Merlo

Digital Sales & Marketing Strategist
Founder of The Digital Distributor™ Program
Author of The Digital Distributor -
 Six Steps to Accelerate Sales

Susan Merlo is . . .

... a business consultant specializing in digital sales and marketing strategies for the wholesale distribution industry. By identifying digital growth opportunities for distributors and aligning with innovative marketing solutions, her strategies help distributors increase new and recurring sales, customer spend, customer retention, and profitability.

...  the owner of Next Level iMedia, the founder of The Digital Distributor™ Program, and the author of the book, "The Digital Distributor | Six Steps to Accelerate Sales" (available at the store).  

Invite Susan ....

... to work with your organization.

Susan Merlo is an industry expert who coaches distributors on how to implement successful digital sales and marketing strategies.

She is available for keynote addresses, webcasts, podcasts and training programs about how distributors can benefit more greatly from a digital sales transformation or sales enablement program. Susan also offers done-for-you and done-with-you services based on the steps inside The Digital Distributor™ Program.

See below for writing and speaking examples.

Want to gain a new perspective of what it takes to thrive using digital sales and marketing strategies?

Contact Susan today and see how she will take your company to a new level by applying the principles of this amazing program.

In the Spotlight ...

From White Cup's RevUp

From White Cup's RevUp

From Webcast

From HIDA Digital Sales/Marketing Summit

From Choosing Technology Webcast

From Aligning Sales & Marketing Webcast

From Audience Segmentation Webcast

From Aligning Sales & Marketing Webcast

Top of Google from 1 Video

Getting ROI from your CRM

From 6x Your ROI with Lead Scoring

Five Marketing Myths Holding You Back

B2B Channel Marketing
by Ruth Stevens

Sales + Marketing Collaboration
by Distrib. Strategy Group

Distrib. Strategy Group

Get Connected
by Shannon Gayton


Measuring  Cost Per Lead
by Susan Merlo

Distrib. Strategy Group

On the Same Page
by Bridget McCrea

NAED's -

From Good to Great
by Susan Bloom

NAED's -

Customer Experience
by Susan Merlo

What do Your Buyers Want?
by Susan Merlo

Success in Digital Sales by Susan Merlo

Why Digital Matters
by Chuck Ross

 Leveraging  Digital Marketing
by Fotis Georgiadis

Authority Magazine

Elements of GTM Strategy
by Susan Merlo

Hot eCommerce Strategies

Distribution Talk
hosted by Jason Bader

Generating Leads with Information Products

CEO Sales Strategies
hosted by Doug Brown

About the Book...

The Digital Distributor™ Program helps wholesale distributors build a stronger hybrid sales model that leverages proven digital sales and marketing strategies, generating an unprecedented number of leads inside your sales funnels to be nurtured and qualified BEFORE passing them on to sales.

Written to save distributors years of expensive trial and error, the six steps contained in this book are based on The Digital Distributor Program.

Generate a greater ROI from your digital transformation. Increase your company’s productivity, reduce customer acquisition costs, and make smarter, more data-driven decisions. You'll deliver a finer customer experience, improve collaboration across departments, and increase agility -- all having a direct and positive impact on your your bottom line. Your digital transformation awaits, and this book is a distributor's detailed how-to guide to make it happen.

Feedback and Endorsements ...

Kyle Schull, President Building Products Inc.

"Susan provides an excellent roadmap for distributors to follow. I have personally worked with Susan for the last two years while launching our digital marketing initiatives at BPI. She is a wealth of knowledge, and distribution leaders would be wise to follow her six steps as they look to innovate their sales and marketing strategies for the future.”

Brian Peters, President Peters Supply, Inc.

"Susan's playbook gives you step-by-step instructions on what we all need to do to communicate our value to more people. Follow Susan’s compass, and you will find your distribution company surrounded with more customers for whom you are better fit to help solve their problems."

Jim Banovich, CEO Marsh Electronics

“As a distributor we are struggling with the developing of an introduction or invitation to see customers face-to-face. I can see how Susan's digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process. Great timing Susan!”

Also Endorsed by the Following NAW Fellows!

Dirk Beveridge, 


UnleashWD and We Supply America

"Susan shares the latest in B2B marketing and supports it all with case studies from distribution companies; and unlike most others, she prescribes the very next step you must take to market in a post pandemic world (with downloadable worksheets!)"

"We are all deluged with the ‘change now or die’ message. This is a program of six steps that examines how to start and how the pieces fit together. It provides very tangible and specific examples of what the new normal will look like for an industrial distributor."

Mike Marks

Founding Partner
Indian River Consulting Group

Pradip Krishnadevarajan

Co-Founder, ActVantage

"The age of acceleration is upon us! Susan presents a robust roadmap for distributors to compete online effectively. As a distributor, if you are unsure where to begin, Susan’s framework is a compelling starting point. Susan has done all the hard work for you. It’s time for us to get moving."

“Susan provides indispensable insights and executable actions for immediately growing sales and delighting customers, and at the same time, building a foundation for B2B innovations and the future of distribution. This book is a must read for every distributor leader and rising star!”

Mark Dancer

Network for Business Innovation

Invite Susan ...

... to work with your organization.