Meet Susan Merlo
Digital Sales & Marketing Strategist
Founder of The Digital Distributor™ Program
Author of The Digital Distributor -
Six Steps to Accelerate Sales
Susan Merlo is . . .
... a business consultant specializing in digital sales and marketing strategies for the wholesale distribution industry. By identifying digital growth opportunities for distributors and aligning with innovative marketing solutions, her strategies help distributors increase new and recurring sales, customer spend, customer retention, and profitability.
... the owner of Next Level iMedia, the founder of The Digital Distributor™ Program, and the author of the book, "The Digital Distributor | Six Steps to Accelerate Sales" (available at the MDM.com store).
Invite Susan ....
... to work with your organization.
Susan Merlo is an industry expert who coaches distributors on how to implement successful digital sales and marketing strategies.
She is available for keynote addresses, webcasts, podcasts and training programs about how distributors can benefit more greatly from a digital sales transformation or sales enablement program. Susan also offers done-for-you and done-with-you services based on the steps inside The Digital Distributor™ Program.
See below for writing and speaking examples.
Want to gain a new perspective of what it takes to thrive using digital sales and marketing strategies?
Contact Susan today and see how she will take your company to a new level by applying the principles of this amazing program.
In the Spotlight ...
From White Cup's RevUp
From White Cup's RevUp
From MDM.com Webcast
From HIDA Digital Sales/Marketing Summit
From Choosing Technology Webcast
From Aligning Sales & Marketing Webcast
From Audience Segmentation Webcast
From Aligning Sales & Marketing Webcast
Top of Google from 1 Video
Getting ROI from your CRM
From 6x Your ROI with Lead Scoring
Five Marketing Myths Holding You Back
B2B Channel Marketing
by Ruth Stevens
MarTech.com
Sales + Marketing Collaboration
by Distrib. Strategy Group
Distrib. Strategy Group
Get Connected
by Shannon Gayton
NAED's tEDMag.com
Measuring Cost Per Lead
by Susan Merlo
Distrib. Strategy Group
On the Same Page
by Bridget McCrea
NAED's - tEDMag.com
From Good to Great
by Susan Bloom
NAED's - tEDMag.com
Customer Experience
by Susan Merlo
MDM.com
What do Your Buyers Want?
by Susan Merlo
MDM.com
Success in Digital Sales by Susan Merlo
MDM.com
Why Digital Matters
by Chuck Ross
MDM.com
Leveraging Digital Marketing
by Fotis Georgiadis
Authority Magazine
Elements of GTM Strategy
by Susan Merlo
MDM.com
Hot eCommerce Strategies
Distribution Talk
hosted by Jason Bader
Generating Leads with Information Products
CEO Sales Strategies
hosted by Doug Brown
About the Book...
The Digital Distributor™ Program helps wholesale distributors build a stronger hybrid sales model that leverages proven digital sales and marketing strategies, generating an unprecedented number of leads inside your sales funnels to be nurtured and qualified BEFORE passing them on to sales.
Written to save distributors years of expensive trial and error, the six steps contained in this book are based on The Digital Distributor Program.
Generate a greater ROI from your digital transformation. Increase your company’s productivity, reduce customer acquisition costs, and make smarter, more data-driven decisions. You'll deliver a finer customer experience, improve collaboration across departments, and increase agility -- all having a direct and positive impact on your your bottom line. Your digital transformation awaits, and this book is a distributor's detailed how-to guide to make it happen.
Feedback and Endorsements ...
Kyle Schull, President Building Products Inc.
"Susan provides an excellent roadmap for distributors to follow. I have personally worked with Susan for the last two years while launching our digital marketing initiatives at BPI. She is a wealth of knowledge, and distribution leaders would be wise to follow her six steps as they look to innovate their sales and marketing strategies for the future.”
Brian Peters, President Peters Supply, Inc.
"Susan's playbook gives you step-by-step instructions on what we all need to do to communicate our value to more people. Follow Susan’s compass, and you will find your distribution company surrounded with more customers for whom you are better fit to help solve their problems."
Jim Banovich, CEO Marsh Electronics
“As a distributor we are struggling with the developing of an introduction or invitation to see customers face-to-face. I can see how Susan's digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process. Great timing Susan!”
Also Endorsed by the Following NAW Fellows!
Dirk Beveridge,
Founder
UnleashWD and We Supply America
Mike Marks
Founding Partner
Indian River Consulting Group
Pradip Krishnadevarajan
Co-Founder, ActVantage
Mark Dancer
CEO
Network for Business Innovation
Invite Susan ...
... to work with your organization.
