Sales and Marketing Alignment Isn’t Optional Anymore for Distributors Why are Sales and Marketing still playing from different playbooks? Is it a communication problem? I think so. More
- Home
- |
- Author: Susan Merlo
From CRM Struggles to CRM Success in Distribution: Build Sales and Marketing Alignment from Day 1
In researching CRM success in distribution I found an article written by my colleague, Brian Gardner, wrote an article earlier this year about CRM implementation, where he said:
Lead Scoring — Close Sales More Quickly and Easily
What is Lead Scoring? Lead scoring is a function of your CRM and marketing automation systems. It assigns points to leads based on their behavior and characteristics and
Working Smarter with Marketing Automation
Marketing automation is a catch-all phrase for software platforms designed to share digital sales and marketing collateral effectively. “Work smarter, not harder.” “Let’s do more with less.” You
6 Ways to Stand Out in a World Full of Sameness
Let’s face it. The distribution industry has become crowded with competitors who sell the same products and use the same platitudes about how they’re the best. Platitudes fall
Unlock Explosive Growth: Why Your Business Needs a Blog
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Keyword Strategy 101: Target Customers, Boost Sales
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Propel Your Website Traffic With These 5 SEO Strategies
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
SEO-Rich, Engaging Content to Attract New Buyers
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
5 Navigation Tips to Turn Browsers Into Buyers
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.