What is Lead Scoring? Lead scoring is a function of your CRM and marketing automation systems. It assigns points to leads based on their behavior and characteristics and

Marketing automation is a catch-all phrase for software platforms designed to share digital sales and marketing collateral effectively. “Work smarter, not harder.” “Let’s do more with less.” You

Let’s face it. The distribution industry has become crowded with competitors who sell the same products and use the same platitudes about how they’re the best. Platitudes fall

Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.