Your lead generation is not broken. It is built on the wrong expectations. Four traditional tactics that disappoint distributors, and how to reshape each one so it fits how distribution actually sells.
Traditional Lead Generation for Distribution Does Not Work Read Post »
Not everyone in your pipeline is ready to buy. Lead scoring tells your sales team which leads are sales-ready so they stop chasing the ones that are not.
Lead Scoring — Close Sales More Quickly and Easily Read Post »
When an electrical distributor’s most profitable product line started to slip, marketing automation turned unanswered calls into qualified leads. Here is how it worked.
A Case Study on Generating Valuable Leads Read Post »
Product research and purchasing have moved online, and distributors who go all in on digital sales enablement are seeing the results. Here is what two of them learned.
Buyers are Searching for Your Solutions and Services Read Post »
