When the CRM and the marketing automation list work from the same data, Sales and Marketing finally chase the same accounts. The three moves that make account-based marketing work for distributors.
One Account List, Two Teams, Stellar Results Read Post »
Everyone leaves the meeting feeling aligned, and a week later three people have interpreted the same conversation three different ways. The fix was one document that made commitments visible.
The Simple Document that Stopped the Deadline Spiral Read Post »
When your website promises a strategic partner and your sales rep pitches products, prospects are forced to reconcile two messages. Most of them choose neither.
Why Sales and Marketing Alignment Isn’t Optional Anymore for Distributors Read Post »
Most CRM projects crack during planning, when sales and marketing never agree on what they are trying to accomplish together. Fix that first and the rest of the implementation has a chance.
