Your Buyers Are Working on Their Short List. Are You on It? How AI Search Shapes the B2B Buying Decision
Most B2B buyers choose a preferred supplier before contacting sales. See how AI Search shapes the shortlist and what it means for distributors.
One Account List, Two Teams, Stellar Results
When the CRM and the marketing automation list work from the same data, Sales and Marketing finally chase the same accounts. The three moves that make account-based marketing work for distributors.
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Does AI Recommend Your Company?
If a buyer can find you on Google, AI can find you too, right? Not quite. AI recommends the companies it understands clearly. Here is how to find out whether that is you, and what to fix.
Does AI Recommend Your Company? Read Post »
How to Get Your Distribution Company Recommended by AI
There is a difference between being found and being recommended. What AI needs to know about your company before it sends buyers your way, and the three kinds of content that earn the recommendation.
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Distributors, Is Your Website Invisible to AI Search?
When a procurement manager asks ChatGPT to recommend a distributor, does your company come up? Part 1 of a series on AI search strategies for wholesale distributors.
Distributors, Is Your Website Invisible to AI Search? Read Post »
The Simple Document that Stopped the Deadline Spiral
Everyone leaves the meeting feeling aligned, and a week later three people have interpreted the same conversation three different ways. The fix was one document that made commitments visible.
The Simple Document that Stopped the Deadline Spiral Read Post »