Part 1 in a series about AI Search Strategies for Wholesale Distributors Is Your Distributor Website Invisible to AI Search? You’ve invested in your website for years. Good product pages. A solid catalog. Maybe even some blog posts. And yet when a procurement manager types “best jan/san distributor in the Midwest” into ChatGPT or asks […]
Distributors, Is Your Website Invisible to AI Search? Read Post »
Execution problems inside distribution rarely come from a lack of effort. If anything, your team is probably stretched thin and working hard. The issue I see over and over again isn’t motivation, rather it’s that commitments aren’t interpreted by everyone in the same way. Work gets discussed. Deadlines are mentioned. Action items are assigned verbally.
The Simple Document that Stopped the Deadline Spiral Read Post »
Last year, I watched two distribution companies hit the same wall from different directions. In both cases, the challenge was around generating technical content that was accurate enough for engineers, specific enough for buyers, and consistent enough to support sales. The first was an industrial distributor serving nine distinct verticals, each requiring specialized language,
How Two Distributors Eliminated Their Technical Content Bottleneck Using Custom GPTs Read Post »
Here’s How One Distributor Fixed Their Execution Problem by Making the Work Visible Marketing work within a distributorship often goes unnoticed, even when the team is working hard. Tasks are fragmented, dependencies are unclear, and deadlines shift without any mechanism to show the downstream effects. The result is not a lack of effort—it’s a lack
Why Execution Breaks Down in Marketing Read Post »
The Patterns We See Every Year Every year, I have the same conversations. Distributors tell me about their marketing plans for the year ahead. New customer acquisition targets. Digital transformation initiatives. Marketing automation they’re going to implement. It’s all very exciting. By March or April, the writing is on the wall. Some distributors are already
How to Ensure Your 2026 Marketing Plan Survives Past February Read Post »
You’ve made the investment. You’ve committed to building a real digital presence. You’ve even hired expertise to guide the process. So why does it feel like your marketing team is tapping the brakes every step of the way? Why are you hearing, “This won’t work in our industry.” “This software doesn’t work.” “This isn’t how
When Marketing Looks Like the Bottleneck, Here’s How to Fix It Read Post »
