Buyers pick their preferred supplier before they talk to sales. Here are the six steps distributors can take to get recommended by AI Search, and where to start this month.
How Can Distributors Get Recommended by AI Search? 6 Steps to Make the Shortlist Read Post »
Most B2B buyers choose a preferred supplier before contacting sales. See how AI Search shapes the shortlist and what it means for distributors.
Market leaders have the brand, the budget, and the network. They also have the complacency and bureaucracy that come with size. Here is how an independent distributor turns that into an advantage.
When your website promises a strategic partner and your sales rep pitches products, prospects are forced to reconcile two messages. Most of them choose neither.
Why Sales and Marketing Alignment Isn’t Optional Anymore for Distributors Read Post »
Distribution is crowded with competitors selling the same products and using the same platitudes. If you really are the best at something, here are six ways to make sure your customers know it.
6 Ways to Stand Out in a World Full of Sameness Read Post »
Change is uncomfortable, especially in distribution. But the question is not whether you have time to change. It is whether you have time not to.
Buyers are Changing. Are You? Read Post »
