LINKS TO BPW BLOG, WHICH ISN’T PUBLISHED YET. How to, in all communications, make it clear that your business exists to solve your customers’ problems and provide the solutions they need. It’s Never About You Logically, you may believe that most communication from your sales and marketing departments should revolve around your products, their features, […]
Your Value Lies in Your Problem-Fixing Abilities Read Post »
NEEDS A FORM TO GET THE BPW Understand who your prospects and customers really are and the message or communication each should receive using Buyer Personas. The Best Buyer Persona Tool for Distributors My years of working with distributors have allowed me to get to know your customers well, and I’ve used that knowledge to
The Best Audience Segmentation Tool for Distributors Read Post »
The Future is Looking Bright We’ve all had our struggles with adjusting to the post-pandemic business world. One of the biggest struggles we’ve seen in distribution is to put a stronger focus on technology and become more digitally adept. And while such a shift certainly is difficult, it’s reassuring to start seeing good things coming
Positive Changes Taking Place in Distribution Read Post »
Does the perfect lead exist? With the right tools, it just may! Growing the Sales Model Nobody knows your buyers better than your sales team. When a good salesperson gets in front of a buyer, they’ll ask questions that reveal a buyer’s needs, goals, desires, etc. They’ll then deliver a solution to that buyer, usually
A Case Study on Generating Valuable Leads Read Post »
Distributors, there’s a high level of product research and purchasing taking place online today. Don’t miss the boat on this one. Distributors are the absolute best when it comes to face-to-face sales. It’s difficult to stray from something that’s worked so well for so many years. Now that the mask mandates are starting to be
Buyers are Searching for Your Solutions and Services Read Post »
When you’re an independent distributor going up against an established market leader, the challenge to compete successfully can feel overwhelming. Your competitor has brand recognition, deeper pockets, broader distribution networks, and seemingly every advantage that matters in your industry. But being the underdog gives you unique opportunities that giants simply can’t replicate! I’m currently
