When you’re an independent distributor going up against an established market leader, the challenge to compete successfully can feel overwhelming. Your competitor has brand recognition, deeper pockets, broader
Why Traditional Tactics Stall—and How to Fix Them Without Starting From Scratch Distributors, are you solving your customers’ pain points? Of course you are, or you wouldn’t be
In researching CRM success in distribution I found an article written by my colleague, Brian Gardner, wrote an article earlier this year about CRM implementation, where he said:
What is Lead Scoring? Lead scoring is a function of your CRM and marketing automation systems. It assigns points to leads based on their behavior and characteristics and
Marketing automation is a catch-all phrase for software platforms designed to share digital sales and marketing collateral effectively. “Work smarter, not harder.” “Let’s do more with less.” You
Let’s face it. The distribution industry has become crowded with competitors who sell the same products and use the same platitudes about how they’re the best. Platitudes fall
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.