David vs. Goliath: How Independent Distributors Compete Successfully Against Industry Giants

When you’re an independent distributor going up against an established market leader, the challenge to compete successfully can feel overwhelming. Your competitor has brand recognition, deeper pockets, broader

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Traditional Lead Generation for Distribution Does Not Work

Why Traditional Tactics Stall—and How to Fix Them Without Starting From Scratch Distributors, are you solving your customers’ pain points? Of course you are, or you wouldn’t be

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From CRM Struggles to CRM Success in Distribution: Build Sales and Marketing Alignment from Day 1

In researching CRM success in distribution I found an article written by my colleague, Brian Gardner, wrote an article earlier this year about CRM implementation, where he said:

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Lead Scoring — Close Sales More Quickly and Easily

What is Lead Scoring? Lead scoring is a function of your CRM and marketing automation systems. It assigns points to leads based on their behavior and characteristics and

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Working Smarter with Marketing Automation

Marketing automation is a catch-all phrase for software platforms designed to share digital sales and marketing collateral effectively. “Work smarter, not harder.” “Let’s do more with less.” You

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6 Ways to Stand Out in a World Full of Sameness

Let’s face it. The distribution industry has become crowded with competitors who sell the same products and use the same platitudes about how they’re the best. Platitudes fall

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Unlock Explosive Growth: Why Your Business Needs a Blog

Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.

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Keyword Strategy 101: Target Customers, Boost Sales

Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.

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5 Navigation Tips to Turn Browsers Into Buyers

Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.

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5 Mobile Website Essentials for Distributors

Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.

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