What is Lead Scoring? Lead scoring is a function of your CRM and marketing automation systems. It assigns points to leads based on their behavior and characteristics and
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Working Smarter with Marketing Automation
Marketing automation is a catch-all phrase for software platforms designed to share digital sales and marketing collateral effectively. “Work smarter, not harder.” “Let’s do more with less.” You
6 Ways to Stand Out in a World Full of Sameness
Let’s face it. The distribution industry has become crowded with competitors who sell the same products and use the same platitudes about how they’re the best. Platitudes fall
Unlock Explosive Growth: Why Your Business Needs a Blog
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
5 Navigation Tips to Turn Browsers Into Buyers
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
5 Mobile Website Essentials for Distributors
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Buyers are Changing. Are You?
Change is a word that many want to run away from. But putting your head in the sand doesn’t mean that change will opt to leave you unscathed.
A Case Study on Generating Valuable Leads
Does the perfect lead exist? With the right tools, it just may! Growing the Sales Model Nobody knows your buyers better than your sales team. When a good