What is Lead Scoring? Lead scoring is a function of your CRM and marketing automation systems. It assigns points to leads based on their behavior and characteristics and
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Working Smarter with Marketing Automation
Marketing automation is a catch-all phrase for software platforms designed to share digital sales and marketing collateral effectively. “Work smarter, not harder.” “Let’s do more with less.” You
6 Ways to Stand Out in a World Full of Sameness
Let’s face it. The distribution industry has become crowded with competitors who sell the same products and use the same platitudes about how they’re the best. Platitudes fall
5 Mobile Website Essentials for Distributors
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Website Design Must-Haves for Distributors
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Buyers are Changing. Are You?
Change is a word that many want to run away from. But putting your head in the sand doesn’t mean that change will opt to leave you unscathed.
Positive Changes Taking Place in Distribution
The Future is Looking Bright We’ve all had our struggles with adjusting to the post-pandemic business world. One of the biggest struggles we’ve seen in distribution is to
A Case Study on Generating Valuable Leads
Does the perfect lead exist? With the right tools, it just may! Growing the Sales Model Nobody knows your buyers better than your sales team. When a good
Buyers are Searching for Your Solutions and Services
Distributors, there’s a high level of product research and purchasing taking place online today. Don’t miss the boat on this one. Distributors are the absolute best when it