Got Questions?

Call (203) 364-4577 for immediate assistance

Bridge the Gap Between
Traditional Sales and
Digital Marketing

Click to Schedule a free call today!

We put Distributors on the Path to Digital Sales and Marketing Success by:


Evaluating Your Current Status

Get a Free Web Audit

We’ll identify where your company stands regarding your web presence and your digital sales and marketing capabilities. 


Clarifying Where
You’d Like to Go

Tell us Your Goals

We’ll identify any gaps you may have and create a plan of action tailored specifically to your distribution company’s needs.  


Your Roadmap

Get a Plan for Success!

We put your digital sales and marketing strategies in place, giving you a strong web presence and maximum success. 

You Deserve a Clear Digital Sales and Marketing Plan
AND a Guide to Help You Bring it to Life!

Our Services


Learn More

CRM & Marketing Automation

Learn More

Content Creation

Learn More

Speaking Engagements

Learn More

Done-for-You Services

Learn More

Sales & Marketing Alignment

Learn More

Done-with-You Services

Learn More

Recruiting / Training

Learn More

Just a few Industry Clients We’ve Delighted Over the Years:


Why Us?

Hi, I’m Susan Merlo, founder of The Digital Distributor™. I’m a strategic advisor who helps wholesale distributors leverage digital channels to reach their target audience and close more sales.

Whether you have yet to begin, are in the midst of, or have already completed your distribution company’s digital sales transformation, I’ll see to it that your company:

  • Generates More Quality Leads
  • Increases Customer Retention
  • Gains a Greater Share of Customer Wallet
  • Pulls Ahead and Stays Ahead of Competitors
  • Maintains the Strongest Web Presence Possible

All by using our very effective Digital Sales & Marketing Strategies created specifically for Distributors like you!

Distributors everywhere are putting a digital sales transformation in place. How about you?

Find out if your distribution company is where it should be in your digital transformation journey. Schedule a call today!

Click to Schedule a free call today!

Endorsements for The Digital Distributor™ Program:

“Susan provides an excellent roadmap for distributors to follow. I have personally worked with Susan for the last two years while launching our digital marketing initiatives at BPI. She is a wealth of knowledge, and distribution leaders would be wise to follow her six steps as they look to innovate their sales and marketing strategies for the future.”
Kyle Schull, PresidentBuilding Products, Inc.
Kyle Schull, President
“Susan’s playbook gives you step-by-step instructions on what we all need to do to communicate our value to more people. Follow Susan’s compass, and you will find your distribution company surrounded with more customers for whom you are better fit to help solve their problems.”
Brian Peters, PresidentPeters Supply, Inc.
Brian Peters, President
“As a distributor we are struggling with the developing of an introduction or invitation to see customers face-to-face. I can see how Susan’s digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process. Great timing Susan!”
Jim Banovich, CEOMarsh Electronics
Jim Banovich, CEO
“Susan shares the latest in B2B marketing and supports it all with case studies from distribution companies; and unlike most others, she prescribes the very next step you must take to market in a post pandemic world (with downloadable worksheets!)”
Dirk Beveridge, NAW Fellow, Founder of UnleashWDand We Supply America
Dirk Beveridge, NAW Fellow, Founder of UnleashWD
“We are all deluged with the ‘change now or die’ message. This is a program of six steps that examines how to start and how the pieces fit together. It provides very tangible and specific examples of what the new normal will look like for an industrial distributor.”
Mike Marks, NAW Fellow and Founding PartnerIndian River Consulting Group
Mike Marks, NAW Fellow and Founding Partner
“The age of acceleration is upon us! Susan presents a robust roadmap for distributors to compete online effectively. As a distributor, if you are unsure where to begin, Susan’s framework is a compelling starting point. Susan has done all the hard work for you. It’s time for us to get moving.”
Pradip Krishnadevarajan, NAW Fellow andCo-Founder, ActVantage
Pradip Krishnadevarajan, NAW Fellow and
“Susan provides indispensable insights and executable actions for immediately growing sales and delighting customers, and at the same time, building a foundation for B2B innovations and the future of distribution. This book is a must read for every distributor leader and rising star!”
Mark Dancer, NAW Fellow andCEO, Network for Business Innovation
Mark Dancer, NAW Fellow and

Read our Latest Insights:

This is a Bottom section. You can edit it or choose a ready-made design