What is Lead Scoring? Lead scoring is a function of your CRM and marketing automation systems. It assigns points to leads based on their behavior and characteristics and
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Working Smarter with Marketing Automation
Marketing automation is a catch-all phrase for software platforms designed to share digital sales and marketing collateral effectively. “Work smarter, not harder.” “Let’s do more with less.” You
6 Ways to Stand Out in a World Full of Sameness
Let’s face it. The distribution industry has become crowded with competitors who sell the same products and use the same platitudes about how they’re the best. Platitudes fall
Propel Your Website Traffic With These 5 SEO Strategies
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
SEO-Rich, Engaging Content to Attract New Buyers
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
5 Navigation Tips to Turn Browsers Into Buyers
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
5 Mobile Website Essentials for Distributors
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Turn “Likes” into Leads: Social Media Success
When it comes to social media, or any content for that matter, give your readers what they want. Focus on how you can help them be successful. Distributors
Website Design Must-Haves for Distributors
Distributors and manufacturers will benefit from this “Digital Marketing 101” mini-series I put together, containing some basic elements to look for as you gauge your digital marketing capabilities.
Buyers are Changing. Are You?
Change is a word that many want to run away from. But putting your head in the sand doesn’t mean that change will opt to leave you unscathed.